Warning: this is going to be a long one and all views are my own.
It is prime application season for Graduate Programmes. Knee deep in reading lists, cover letters, CV’s and psychometric tests.
I would just like to share my experience with the Unilever Future Leaders Programme, more specifically for their Marketing stream. For those that don’t know, Unilever is the group that makes iconic brands like Dove, Marmite, Knorr amongst dozens of other household names so it is no surprise that their graduate schemes prove extremely popular to graduates and students alike.
This is not the first time that I have applied for Unilever or many of the countless grad schemes that I will be hitting the submit button for this winter.
Graduate schemes in the UK are like gold dust. Why? Working for a household name, getting a 30k salary, support, rotations between business units and sometimes international travel. The average application process for graduate schemes are pretty similar usually starting with online application – online tests – interview – assessment centre. I usually strike out right about the online tests because my numerical testing ability is almost non-existant. Therefore, this year I was happy to see that Unilever had uncovered a new and streamlined approach to their recruitment process (I seem to remember in the previous years, there was a lot of competency based questions i.e. tell me about a time you showed leadership etc.)
This year, the online application was super quick and you can even just import your LinkedIn details – no questions on why Unilever? What can you bring to the table? I think anyone that meets their 2:1 requirement in any discipline will be invited to the online tests.
So getting to the meaty part of this post – how were these online tests different this year. Well, throw your psychometric test practice books out of the window. This is a PERSONALITY test! The test or online games consist of 12 different mini games that are played on this website: http://www.pymetrics.com
Here is a screenshot of the required games:
The games last from about 1-5 minutes and are actually surprisingly fun and are supposedly useful in determining your character traits such as “Attention Duration”, “Planning speed” and “memory span”.
Although, I think that it is a innovative and re-invigorating way to recruit, I don’t believe that the pace at which I can press my spacebar is an appropriate measure into whether or not I would make a good marketer.
Here are the results: On the left is the official report for the account I used to apply for the Unilever Graduate scheme which shows my top traits
below is a report of another trial that I did as a practice which is pretty consistent so far:
However, as we move down the report….
It turns out that I am 100% distracted and slow downed by distractions! Thanks Pymetrics
The discrepancy is seen further in the suggestions of Career paths:
Law? Front-end Engineer? I don’t know, I’ve always thought that we should really take personality tests with a pinch of salt. We can have bad days and good days – as in days where we can press the spacebar ferociously and days where we might just lag behind and become distracted…
Either way, the 12 games are very fun, don’t take to much time and is definitely a refreshing new experience to the numerical, verbal, logical tests that most companies are still relying on.
I’d say give it a go and please let me know what your career path will be and if you have been successful with Unilever, what did you score?